Kook Juice Packaging Design

Kook Juice is an alcoholic beverage designed to for the surfer and beach goer demographic. The term “Kook” is a term used by surfers to describe another/era surfer that’s crazy or out of his mind. The overall design of the packaging has a tiki/beach aesthetic. The unique shape of the bottle allows the drink to sit flat on more that just one side. The resealable top creates a spill proof design and keeps sand from getting in you drink.