Feel Good Packaging Logo & Mascot Design

Feel Good Packaging was looking for a 70’s style logo and a mascot design that was a fun attention getter. I created a custom font for the log that utilized a drastic drop shadow that pay homage to classic 70’s style fonts. The client was really open when it came to the design of the mascot. That wanted some this that was instantly recognizable and would get people talking. They did specify they wanted a some type of full body figure because they may end up using the mascot in animations later on. This is why I decided to create a mascot that is a little more childish and not as clean cut as most designs these day.